The art market has become a playground for celebrities. The lifestyle of wealthy collectors sets the tone in today's art establishment. The traditional connoisseur is pushed to the fringes by a generation of collectors who are interested in immediate appreciation and the buzz of an artist's name.
PR campaigns of the art trade are becoming more and more sophisticated. The interest of celebrities is sparked at places where large sums of money are transacted and where glamorous events are held. There are several ways for VIPs to find their way into the art world. The classiest is that of art collecting.
Beyoncé conquers the Internet. With Adidas, she launched her "Ivy Park" collection. The singer announced the new project on Instagram back in December 2019. Three stripes on her fingernails and later an "Ivy Park x Adidas" sneaker made it clear that it was a new collaboration.
Currently, no one has mastered the art of thoughtful hype like the titanic couple of hip-hop/pop: Beyoncé and her husband, Jay-Z. At this time, no one is inscribing themselves into the Western art iconography as consistently and media-wise as Beyoncé and Jay-Z.
Ivy Park's new arrival has a strong motive: Beyoncé ended her association with the UK fashion chain Topshop in November 2018, when owner Sir Philip Green was accused of abuse. Beyoncé is now the sole owner of "Ivy Park" - making her the first black woman to fully own an athleisure brand.
Beyoncé is known for her staggering performances and stunning outfits. She is synonymous with live shows and entertainment with an unparalleled presence. Her soulful music and powerful lyrics are conveyed in powerful messages.
Selected Celebrity artworks are available for a limited time. The Beyonce print shown here is a unique piece.
The 21st century will go down in history as the era of the online collector. What was unthinkable a few years ago is now a reality.
It does not matter if the artist is alive or dead. The rarity of a work of art is what gives it value
Being an art collector requires time, strategy, and consideration. Serious collectors buy art with a long-term goal.
At present, the most prominent and widespread use cases of NFT are crypto-art and digital collectibles.
Does black art vary from the art of Europeans or white Americans?
Their circle of friends included Dali, Cocteau, Marcel Duchamp, among others.
Art is an area that was traditionally considered exclusive to humans. But AI has found its way into the creative world a long time ago.
Blockchain technology enables the trading of digitalized assets. It can include non-bankable assets such as real estate or paintings.
A new use for art has evolved in recent years, and it is the most straightforward of all. Art as a serious investment.